NMIMS’s School of Design is a definitive pathway for those students who harbour a creative and an artistic bent of mind while also being enthusiastic about technology. For today, the role of a designer is varied—it combines design with technology and cognitive and behavioural sciences to serve business and social needs. It entails designing communications to designing businesses. Responding to the fact that Design is much more than mere visual appeal now; but a strategy, a solution that builds business value, the school relays a trans-disciplinary approach wherein design is crafted based on user centricity, scientific inferences and expected business outcome which is enabled or opportune digitally.