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Director’s Message

In sync with the ethos of the University, NMIMS School of Design launches a pioneering program which addresses the changing paradigm of the Design Profession.

Society has been Design driven. In the current scenario, the technology permeated culture is driving Design. The products of design are no longer only consumed but are interacted with. They are inclusive, personalised and form sustainable ecosystems to weave business stories.

The user is not limited to being an object of research but is now an active partner in evolving the Products of design. The tussle between ‘virtual’ avatars and the reality continues with more products using immersive technologies and iterating on the fly with AI and machine learning. Solutions are not singular manifestations but connected, collective experiences. The technology is ‘humanised’ to bring in value to its consumers.

Designers are now required to collaborate with technologists, behaviour scientists, social scientists, managers, engineers, financiers and the list only grows. They are now game changers, leading with data driven design and user centricity.

Our B.Des program, consolidates the best practices of Engineering and Management education with Design Technicals and Design Influencers as a unified whole. The curriculum extends the skills of a Design student beyond drawing to communication, programing and business as well. It focusses on an outcome based approach to nurture a Design behaviour that is creative, agile, adaptive, observant and trained to self-learn.

The state of art infrastructure and our talented faculty will challenge and nurture you to impact with design. Time spent in the Combined workshop and Tinkering studio will leapfrog your creativity to explore the ‘creator’ in you.

The four years here will evolve your sensibilities, discover your brilliance and stretch your potential. This Student resource book details the program components and the rules of the University to assist your education here.

We look forward to building a culture of commitment to Design

Prof Manisha Phadke
Director, NMIMS School of Design

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